Google Ads Direct Connect Integration (Growth and Connect Plans)

Our new Google Ads user interface helps simplify the process of mapping and sending conversions from your CTM account to your Google Ads account. 


There are some awesome upgrades with the new look and feel.

  • You can apply one set of global lead or sales rules for all Customer Mappings created. This prevents having to duplicate work across multiple accounts (previously you had to create a trigger in each account, now you create one trigger and it gets applied to multiple accounts).
  • You can also create sales and lead conversion actions right from CTM
  • Specify the attribution model you wish to use when sending the data. At this time CTM can distribute.


To connect:

Click Sign in with Google

  • Select the Google account
  • Next, click Allow

1. Manager Account:

First, you’ll want to select a Google User account from the drop down menu or click on Link Google User to add another user to the account.

2. Google Ads Customer Mapping:

Next, this is where you select your CTM account to send data from, your Google Ads account, and conversion action(s) where the data will be sent to for Leads or Sales. You’ll want to create a link for each account. For each account linked (or mapped) you’ll have the option below to set lead or sale rules for when to send the data to Google.


Getting started:

  • Click Link Google Ad Account (a slider page will appear)

3. Map Accounts

  • Select your CTM Account to send data from
  • Select your Google Ads Account to send data to

4. Conversion Tracking

Here, you can select an existing Conversion action from the drop down or create a new one.

  • Select from an existing Lead and/or Sale Conversion Action in the drop down
  • Then click Save Changes


Use the below steps to create a new Conversion action

  • Click the Add button to create a new Conversion Action 
  • Apply a name
  • Select a category from the drop down
  • You may change the currency 
  • The default value is set to 1, however, you can apply any amount here. Google will not accept a value of 0.
  • Click Create (this will create a new lead or sale conversion in your Ads account)

You will then be able to select the new Lead or Sale Conversion Action from the drop down to us.


Optionally, you have the ability to utilize the Legacy tracking setup, this allows you to select a phone conversion action and a trigger from your account (if one exists). 

Select a Phone Number Conversion Action - please note we recommend enabling Call Analytics within your Google Ads account instead of using this method as you will receive better results since Google will be retiring this method at the end of October 2022.

Select an Account Conversion Tracking Trigger - if the account being mapped has a trigger you wish to use for sending conversions you may select this option. This is in lieu of using the global lead or sales rules. To create a single account trigger, go to Flows > Triggers once you have linked your Google Ads account. 


Repeat the above steps until all of your accounts are mapped.


5. Setting Lead and/or Sale Rules

Once you have all of your accounts mapped (and you haven’t chosen to use individual triggers) you’ll want to set up Global Lead and/or Sale rules. This defines when CTM will send conversions to Google Ads for all of your mapped accounts (in the table).


Please note:  You can send Lead conversions, Sale conversions, or both for all of the mapped accounts. 


When using the Global Lead or Sales rules you have the ability to send conversions to both Google Ads and Microsoft Ads using the same set of rules. This greatly reduces the time it takes to get your accounts up and running. In addition, you can select which attribution model you would like to use when distributing conversions. 

  • Last Touch - The last touch point (ad click) would receive 100% of the credit for the sale.
  • First Touch - The first touch point (ad click) would receive 100% of the credit for the sale.
  • Linear - Each touch point (ad click) in the conversion path will receive equal credit for the sale.
  • Time Decay - The touch points (ad click) closest in time to the sale or conversion get most of the credit decaying over time.
  • Position Based - 40% credit is assigned to each the first and last touch points (ad click), and the remaining 20% credit is distributed evenly to the middle (ad clicks).


You MUST select one of the ad platforms to send data to, if none are selected CTM will not send any data.


By default CTM will send a Sale amount of 1 for each conversion sent, however, this can be adjusted. You can apply another number that works best for your business or if your team is scoring calls in CTM you can use the Conversion Amount token ({{sale.value}}) to import the exact amount of the sale.   


6.Summary Reports

In this section you can add a user to actively monitor your landing pages and receive weekly insight reports.

Please note -  The Conversion Logs link provides information on the agency level, whereas the Logs in the account mapping are specific to the account mapped in that row.

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