GeoContact Number Insertion

GeoContact℠ allows a business to dynamically replace the phone number on its website based on the visitor's geographic location. It works in conjunction with the number insertion used for advertising channel tracking.

Note: GeoContact is available for users on Marketing Pro, Sales Engage, Enterprise, Growth, and Connect plans.

Providing a phone number that visitors are comfortable calling makes them more likely to call. GeoContact is a fantastic way to increase call conversions worldwide, maximizing return on global advertising campaigns.

GeoContact works by matching a website visitor's location to a tracking number. For example, a visitor in Italy will see an Italian phone number, whereas a visitor from the UK will see a UK number. In the US and Canada, businesses can also show a tracking number that is closest to the visitor, down to the area code level. So, a visitor in New York will see a different number than someone in Maryland.

GeoContact is easy to enable in a CTM account and can be set up in minutes.

To set up GeoContact:

1. Purchase tracking numbers for the countries you wish to target. We recommend purchasing toll-free numbers (where available) for each country you wish to target. Remember to purchase the recommended number of tracking numbers for this source/location combination to ensure accurate matching of the website visitor to each call. We recommend 1 tracking number for every 25 visitors per day you expect from this tracking source/country/area code combination. For example, if you expect 100 visitors a day from France through your Google Ads ads, you should purchase 4 French tracking numbers to use with the Google Ads tracking source.
2. For visitors from the US/CA, you can also purchase local phone numbers for each area code you target. You should also have a toll-free number for the US/CA to serve visitors for whom we cannot identify their region.
3. When purchasing tracking numbers, associate them with the tracking source you want to use with GeoContact. After your purchase, or for existing tracking numbers, navigate to tracking sources and click "update numbers" to associate the numbers with the tracking source(s) for GeoContact.
4. Go to Tracking Sources and click Edit next to the tracking source you want to enable for GeoContact. Click GeoContact on the left side, then set the drop-down to "enabled".
5. Select the default tracking number(s) that you would like shown when no geo data is available. It can be a set of tracking numbers to ensure you have enough to handle the expected traffic volume and maintain high accuracy in visitor/call matches. We suggest 1 tracking number for every 20 visitors you expect to your site each day without any geo data.

Note: When purchasing numbers, we recommend labeling them for each region you want to target. This will make it easier later to identify them when associating them with a tracking source. e.g., Germany, or Maryland, US.