By default, the CTM tracking code will set a cookie for website visitors for a 30-day period. This means that if a visitor comes to your website from an advertising source you are tracking and then returns within that 30-day period from another source, the code will remember the original source and continue to show them the tracking number associated with that source. If they come again after that 30-day window, a new cookie will be placed with the source information from the new visit.
Note: Anything that blocks cookies can impact the accuracy of the session data.
There is no limit to the duration of the Tracking Code cookie. Please keep in mind that Google Ads only allows conversions within 90 days, and the Safari browser might delete cookies on its own within 3-7 days.
You can adjust this cookie duration within the tracking code settings.
You can also enable last touch for your advertising tracking sources in CTM. By turning on last touch, you tell the system that if a visitor comes through this advertising tracking source, it should override any previous sources.
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