You can track any onsite or offsite advertising channels through CTM.
Onsite sources are advertising channels that drive traffic to your website. When visitors come from one of those sources, a tracking number will dynamically appear on your website. You need to install our dynamic tracking code, available here.
Offsite sources are advertising channels where tracking numbers appear OFF your website—in TV ads, postcards, flyers, etc. You do not need to install our tracking code on your website if you are tracking offsite sources.
Preset Tracking Sources:
In our system, we create most of the onsite and offsite sources you want to track as Preset Tracking Sources. When configuring new tracking numbers on the buy numbers page, you can select from these options in the Tracking Source drop-down.
You can update/change the source for a tracking number by going to the Tracking Numbers page and clicking edit in the tracking source field. If the source you want to use does not already exist in our system as a Preset Tracking Source, you can add it to the tracking sources page and then associate tracking numbers. Read more about creating custom tracking sources.
Please note that preset tracking sources are available to decrease the setup required for tracking attribution in your account. However, our script will only reference information available in the landing or referring URL for a website visitor, so you must confirm that your tracking sources align with your marketing. For example, our Google Business Profile source assumes that your business profile's URL includes the identifying parameter "utm_campaign=gbp". You can change the UTM parameters in the tracking source's matching conditions if you're using different UTM parameters on your website.
Accelerated Mobile Pages (AMP)
This is specifically for AMP landing pages.
Agent Direct Dial & Outbound DID Number
This inserts the agent's name in place of "agent."
Bing Places
Show Bing Places visitors the tracking numbers on your site. Includes recommended UTM parameters.
Bing Paid
Tracking numbers associated with this source will dynamically display to visitors to your website who click through from a Bing Ads ad. You will need to ensure that auto-tagging is enabled in Bing Ads.
Bing Organic
Tracking numbers associated with this source will dynamically display to visitors from Bing searches. You will be able to see the search queries that each visitor used in the activity reports---> calls by search term.
CAKE
Track calls as conversions generated through your CAKE-powered offers. The preset requires the visitor to have "ctreqid=" in the landing URL.
Direct
Tracking numbers associated with this source will dynamically display to visitors to your website who go directly to the URL (i.e., they type the URL into their navigation bar).
By default, this is an offline source, which means the tracking number won't be dynamically displayed on your website; instead, it's a phone number you can place in your emails.
To display a tracking number dynamically on your website when someone clicks a link in your email, set the email source to an onsite source and configure it to match how your email client formats click-through URLs. For example, we recommend using a parameter such as utm_medium=email in the Landing URL field. You can typically manage the tagging for your email links directly within your email client.
By default, this is an online source, meaning the tracking number will dynamically display to visitors to your website who have landed there from Facebook.
Facebook Page
Display a tracking number directly on your Facebook page.
Facebook Paid
Tracking numbers associated with this source will dynamically display to visitors to your website who click through from a Facebook Ad. We recommend using a parameter such as utm_source=facebook in the Landing URL field.
Google Ads
Tracking numbers associated with this source will dynamically display to website visitors who click through from a Google Ads ad.
Make sure Auto Tagging is enabled in your Google Ads account to use this source, as we look for gclid in the landing URLs.
Google Business Profile
Add these tracking numbers to your Google Business Profile.
Google Business Profile - Website Visitor: This is an onsite source for visitors clicking through to your website from your Google Business Profile. The preset requires that visitors have "utm_campaign=gbp" in the landing URL, but you can adjust to match your preferred UTM parameters.
NOTE: The Google Business Profile – Website Visitor preset is now configured to capture both GBP and legacy GMB onsite visitors by matching campaigns that include either ‘gmb’ or ‘gbp’ in the Tracking Source Landing URL conditions.
Google Business Profile - Static Number: This is an offsite tracking source that displays a tracking number in your Google Business Profile listing.
Google Call Asset
Place these tracking numbers as Call Assets (formerly Ad Extensions) in your Google Ads. This is an offsite source because the numbers appear in the actual ads in search results, not on your website.
Google Organic
Tracking numbers associated with this source will be dynamically displayed to visitors from Google organic search results. You can view the search queries each visitor used in the activity reports, available under Reports > Activity Reports > calls by search term.
Do not place these numbers in your Google Business Profile listings. If you wish to use a tracking number in your Local Listing, choose "Google Business Profile" as the source, then enter that tracking number in your Google Business Profile.
LinkedIn Organic
Show tracking numbers to LinkedIn Organic visitors on your site.
LinkedIn Paid
Show tracking numbers to LinkedIn Paid visitors on your site.
Multi-Organic Search
Tracking numbers will dynamically display to visitors on your site for any of the top organic search queries.
Referral
Tracking numbers associated with this source will dynamically display to visitors to your website from another website. If you are tracking other sources, they will trump this source. Think of Referral as a catch-all category that encompasses various sources that drive traffic to your website. We recommend separating primary referral sources, such as Google Organic, Google Ads, and Bing, for data quality.
Television, Radio, and Print
Include these tracking numbers in your ads so visitors can call them when they see or hear them. Since they are offsite sources, they don't appear dynamically on your website.
Website
Tracking numbers associated with this source will dynamically display to all visitors to your website-- direct or through another website. The system records the source website for calls received via this tracking number. If you want more granularity in calls-by-source reports, we recommend using additional sources as described herein.
Tracking numbers associated with this source will be dynamically displayed to visitors from Twitter who visit your site.
Yahoo Local
Tracking numbers associated with this source will dynamically display to website visitors referred from local.yahoo.com.
Yahoo Organic
Tracking numbers associated with this source will dynamically display to visitors from Yahoo organic search results.
YouTube
Tracking numbers associated with this source will be dynamically displayed to visitors from YouTube who arrive on your site.
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