March's updates focus on making everyday workflows smoother across integrations, mobile, and automation. Improvements to Google Ads, the CTM mobile app, notifications, and platform automation help your teams manage campaigns, stay connected, and work more efficiently.
Google Ads Conversion Improvements
Configuring Google Ads conversion actions is now more streamlined. Administrators can now select Google Ads conversions directly from the conversion dropdown, making it easier to configure conversion tracking without relying on manual entry.
Learn more about Google Ads conversions from our Knowledge Base.
Google Ads Mapping and Conversion Reliability Updates
Google Ads integrations are now easier to configure and manage with enhancements to mapping and conversion workflows. Updates to customer mappings, conversion selection, enhanced conversions, and customer data terms help improve attribution accuracy.
Please read this article to learn more about Google Ads Mapping.
Mobile Experience Updates
The CTM mobile app now delivers a more intuitive experience across iOS and Android. Refreshed Messages, Contacts, and Dialpad screens make everyday communication workflows easier to navigate with updated layouts, improved search, clearer messaging, and streamlined calling controls.
Learn more about the mobile app experience.
Improved Missed Call Notifications
Missed call notifications now make it easier to return to the right conversation. When a missed call belongs to a different account than the one you’re viewing, CTM automatically detects the account context and prompts users to switch accounts before opening the associated call activity.
Additional Platform Updates
- Global Webhooks now support Global Triggers in the Failure Retry dropdown, making retry behavior easier to configure across global automations.
- Trigger emails now preserve administrator-defined formatting, helping ensure emails appear as intended.
- Inactive customer chat sessions can no longer be resumed after extended periods, helping keep activity reporting more accurate.
- Access Control Groups now handle tag editing more reliably, helping prevent tags from becoming uneditable when field dependencies are restricted.
- FormReactor click-to-call buttons now behave more consistently on mobile devices, improving the embedded form experience.
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