Branded Calling

Branded Calling allows you to display your logo, a longer display name than standard Caller ID, and a brief call reason to the end user before they answer. Currently, branded calls only apply to T-Mobile and Verizon customers, but more wireless carriers will be added in the future.

Before you can submit a request for Branded Calling, you must first have completed your business registration in your Trust Center.

You will need the following:

• Display name up to 35 characters — Ex: CTM Customer Support
• A link to a 256x256 logo in 32-bit BMP format. You should host this on your business's website. Images in other formats will be rejected.
• A call reason of up to 64 characters
• Use case description — what kinds of calls are they?
• Use case consent description — how are you collecting phone numbers, and how does the callee consent to receive calls from you?
• Approximate daily call volume

To submit your request, create a support ticket with "Branded Calling Request" in the subject line and include all of the above information in the body of the message.

Please note the following:

• Branded Calling does not guarantee your numbers will not be labeled as spam or blocked by downstream wireless carriers.
• Branded Calling will only apply if the recipient's carrier is T-Mobile or Verizon. AT&T and other carriers are not yet supported.
• If the recipient's phone does not support it, the call may not be branded.
• If the call can't be branded, you will not be billed for it. Charges for branded Calling are only applied if the call is actually branded.
• Branded Calling may take some time to start working after approval. Expect about 21 days.