Non-compliance Fees

U.S. telecommunications providers may assess fees for non-compliant A2P traffic, and CallTrackingMetrics will pass these fees onto you. To date, T-Mobile is the first U.S. telecommunications provider to announce non-compliance fees for violations of T-Mobile’s Code of Conduct. If other mobile carriers begin to apply non-compliance fees for messaging traffic, this article will be updated with these guidelines accordingly if/when additional U.S. telecommunications providers announce non-compliance fees.

On February 15, 2024, T-Mobile implemented a new A2P 10DLC non-compliance fine system. 

These fines will help combat messages that contain prohibited content i.e. phishing, illegal content, and commercial messaging/SMS violations. 

Any number found sending messages (including SMS/MMS, short code, toll-free, and 10DLC)  that violate the tiers below will be subject to a Sev-0 violation, non-compliance fines, and message blocking. 

(Sev-0 indicates the most severe consumer violation, in addition to infringement on our Acceptable Use Policy.)

The following tiers provide a guideline for messaging violations but do not include all possible violations and/or penalties.

Tier 1: $2,000

  • Phishing or smishing
    • Posing as a reputable company in an attempt to obtain personal information, such as passwords or credit card numbers, from private individuals.
  • Social engineering
    • Manipulating someone into sharing private information, such as credit card numbers, passwords, etc.

Tier 2: $1,000

  • Illegal content 
    • Message content must be legal federally and in all 50 states

Tier 3: $500

  • Commercial messaging that contains SHAFT (sex, hate, alcohol, firearms, and tobacco) and/or does not follow federal and state law and regulations (e.g. age-gate)

In the event that messaging violations are excessive and/or persist, we reserve the right to permanently suspend any brands, campaigns, and network access necessary.

If your company is found in violation of one of the above tiers, you will receive a Sev-0 violation notice and be charged the respective fine amount. 

Prohibited content

Messages containing certain content create a high volume of consumer complaints, causing different use cases to be banned and leading to the removal of blocked traffic for US A2P messaging, regardless of opt-in status.

Having any of the below use cases in your outbound messages can lead to that number being blocked and/or your account suspended, as well as costly non-compliance fees. 

High-Risk Financial Services

• Payday Loans 

• Short Term- High-Interest Loans

• Auto Loans 

• Mortgage Loans 

• Student Loans 

• Debt Collection 

• Gambling/Sweepstakes

• Stock Alerts 

• Cryptocurrency 

Get Rich Quick Schemes

• Deceptive Work from Home Programs 

• Risk Investment Opportunities 

• Multi-Level Marketing 

Job Postings

Exceptions are permitted if the message sender is the one doing the hiring.

Debt Forgiveness 

• Debt Consolidation 

• Debt Reduction 

• Credit Repair Programs 

Controlled Substances

• Cannabis, CBD & Hemp Products - Any mention of Cannabis or Marijuana is strictly prohibited

• All Schedule 1 & 2 drugs 

• Tobacco and Vape Other disallowed use cases 


• Phishing • Pornography 

• Profanity or Hate Speech 

• Fraud or Scam 

• Deceptive Marketing 

• Lead Generation (All Affiliate Marketing must be carrier approved) 

• Referral or Reseller Campaigns 


Sex, Hate, Alcohol, Firearms, or Tobacco related content
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