Call Tracking for Google Call Assets

Using Call Assets in Google Ads, place phone numbers in the body of your ad copy, allowing you to display a phone number in search results before the visitor navigates to your website.

For optimal results, we recommend that you do not use the same tracking number in your Call Assets that you use on your website for Google Ads visitors.  A dedicated tracking number for your Call Assets will make it much easier to identify the true source for those callers.

If you are tracking both Ads (visitors who click an ad and come to your website) and Call Asset calls, we recommend this setup:

• Use a tracking number associated with the source “Google Ads,” which will be displayed dynamically to visitors when they click through to your website from one of your ads.
• Use a tracking number associated with offsite source “Google Call Asset,” which you can display in your Call Asset.  Set up our integration with Google Ads to receive campaign data from Google for the Call Asset calls in your call log.