Snapchat Integration

Nicole Morrison

June 17, 2022 18:15

The Snapchat integration is available on Marketing Pro, Sales Engage, Enterprise, Growth, and Connect plans.

To set up Snapchat integration, go to Settings → Integrations → Snapchat within your CallTrackingMetrics (CTM) account.

Click → Settings

In a new web browser, go to business.snapchat.com

Sign in with your Snapchat using your user credentials
After you’ve signed into Snapchat, go to the Business Settings → Business Details

Enter an App Name (type in) → CTM
Enter the Snap redirect URL → https://app.calltrackingmetrics.com/integrations/snapchat/oauth and click → Save

Copy your → Snap Client ID
Past that into the CTM Snapchat integration page → Client
Next, in Snapchat, copy the → Client Secret Code
Past that into the CTM Snapchat integration page → Secret Code
Lastly, on the Snapchat Business page, copy the → Organization ID
Past the Snapchat Organization ID into the CTM Snapchat integration page → Organization
Select → Connect to Snapchat

Next, within the CTM Snapchat integration page, in the drop-down menu, select → Use an Existing Organization (This allows you to choose the account you wish to connect)
To set up a tracking number, go into your Snapchat Ad Manager
Select Create Instant Ad or Advance
Select → Call My Business or Text My Business
From here, you can select or add an existing number. Select → Save For New Numbers

Enter the new tracking number you want to use within the Snapchat portal and select → Text To Verify
After selecting Text To Verify, go into the CTM Text log and find the Text Message.
Copy and Past the security code back into the Snapchat Ad Manager portal
Click next and select your Ad campaign
Now, within the CTM portal, click → Link Account to Organization
Once verification is complete, ensure your Organization Name and ID are mapped to the correct account. Select → Confirm Mapping within the CTM portal by selecting → Refresh

For Existing Numbers

Select the tracking number you want to use within Snapchat and select → Text To Verify
After selecting Text To VerifyB, go into the CTM Text log and find the Text Message
Copy and Past the security code back into the Snapchat Ad Manager portal
Click next and select your Ad campaign
Now, within the CTM portal, click → Link Account to Organization
Once verification is complete, ensure your Organization Name and ID are mapped to the correct account. Select → Confirm Mapping within the CTM portal by selecting → Refresh

CallTrackingMetrics Tip for Snapchat:

Once complete, check to make sure the Ad, Creative, and Tracking Number are correct for the campaign
For every new campaign, click → Refresh to reload the page to show the tracking number associated with the campaign
Now, if you go back to the call log, you will be able to see any calls with a particular tracking number
Once you are in the call log, scroll down to Snapchat
- This will give you all the advertising data Snapchat provides
  - Add Name
  - Status
  - Ad Type
  - Creative Name
  - Creative Type – Call to text now
  - Creative Headline
  - Brand Name
  - Messaging
  - Creative Media Preview allows you to see where the user entered and provides context for why the caller is contacting you.

Snapchat Support – Additional Notes:

When using a toll-free number, it’s possible you might encounter issues with verification codes.

If the phone number you use for Swipe to Call or Text cannot be verified because you are using a call center, toll-free number, or another special number that won’t allow you to verify it easily, please reach out to Snapchat here. Select ‘Creating an Ad’ and then ‘My ad is still pending.’ Then click ‘Yes’ next to ‘Need help with something else?

Contact Snapchat Support at: https://businesshelp.snapchat.com/en-US/i-need-help.