Integrating CallTrackingMetrics with Unbounce

Unbounce allows you to create landing pages for your products without any knowledge of software development. You can also create forms that your customers can fill out, and those form submissions can be sent to your CallTrackingMetrics call log automatically with this easy integration. CallTrackingMetrics FormReactor seamlessly integrates with all Unbounce forms, making it incredibly easy to manage all inbound leads from within one system.

Your form must include a phone number field in order for the integration to work correctly.

For international numbers, you will need to make sure that the form is sending phone numbers in E.164 format. We recommend adding custom Javascript to your pages that doesn't allow the form to submit unless the phone number is in E.164 format.

Integration Setup

  • Enable the Unbounce Integration → Toggle on Toggle-on-Unbounce.png
  • To start tracking leads and conversions within Unbounce, add your Unbounce API Key. This will enable the Unbounce trigger that you can set up in the Triggers section. Copy and past the API Key in the Unbounce console.




  1. In Unbounce select the landing page then navigate Integrations  -->click the WebHook: POST to URL button.  


     3. In the URL for POST field, enter the following value:



4. Session tracking, to associate your unbounce form to a session. Add a hidden field named visitor_sid


  1. Copy the URL.
  2. Login to Unbounce.
  3. Select the landing page you'd like to enable the FormReactor.Screen-Shot-2020-08-31-at-9.47.44-AM.png
  4. Navigate to the basic form integrations section and select webhooks.​
  5. Paste the code from the unbounce form reactor integration page.
  6. Custom script, add the following JavaScript


7. Select Save.

8. Then visit your landing page and submit the form. A FormReactor will be automatically be created in your CallTrackingMetrics account, and the form submission will appear in your activity log.

9. Fill out a test form and view the entry in the log.

10. By default the form will be set to log calls only and the source of the form will be the Unbounce landing pages name.

11. When a new FormReactor has been detected you'll receive a notification.

12. Clicking the notification will prompt you to configure the FormReactors routing and settings.

13. Save.

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