Integrating CallTrackingMetrics with Unbounce

Unbounce allows you to create landing pages for your products without any knowledge of software development. You can also create forms that your customers can fill out, and those form submissions can be sent to your CallTrackingMetrics call log automatically with this easy integration. CallTrackingMetrics FormReactor seamlessly integrates with all Unbounce forms, making it incredibly easy to manage all inbound leads from within one system. The Unbounce integration is available on the Marketing Pro, Sales Engage, Enterprise, Growth, and Connect plans.

Your form must include a phone number field in order for the integration to work correctly.

For international numbers, you will need to make sure that the form is sending phone numbers in E.164 format. We recommend adding custom Javascript to your pages that don't allow the form to be submitted unless the phone number is in E.164 format.

Connection Setup

  • Enable the Unbounce Integration → Toggle on Toggle-on-Unbounce.png

Conversion Tracking Setup

  1. Give the mapping set a name and description for the organization
  2. Add the Unbounce API Key
  3. Click +Add Mapping to Map fields to send in with the conversion
  4. Save Mapping set


5. Click Go to Triggers

6. Edit the trigger 

7. Name the trigger and set the trigger to run at the time you would like the conversion to be sent, this could be at the start of the call, end of call, or even 1 hour after the call.

8. Set the trigger to run for all activities

9. Add rules if there needs to be any restrictions on calls that are being sent as conversions

10. Click Add Action and then select Unbounce Lead from the drop-down

11. Select the mapping set created in the Unbounce integration

12. Save changes


Integration Setup

  1. In Unbounce, select the landing page, then navigate to Integrations, and click the WebHook: POST to URL button.  


     3. In the URL for POST field, enter the following value:



4. Session tracking to associate your Unbounce form to a session. Add a hidden field named visitor_sid


  1. Copy the URL.
  2. Login to Unbounce.
  3. Select the landing page you'd like to enable the FormReactor.Screen-Shot-2020-08-31-at-9.47.44-AM.png
  4. Navigate to the basic form integrations section and select webhooks.​
  5. Paste the code from the Unbounce form reactor integration page.
  6. Custom script, add the following JavaScript


7. Select Save.

8. Then visit your landing page and submit the form. A FormReactor will be automatically created in your CallTrackingMetrics account, and the form submission will appear in your activity log.

9. Fill out a test form and view the entry in the log.

10. By default, the form will be set to log calls, but only if the source of the form is the Unbounce landing page's name.

11. When a new FormReactor has been detected, you'll receive a notification.

12. Clicking the notification will prompt you to configure the FormReactors routing and settings.

13. Save.

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