CTM Adobe Launch Extension

A TA Digital Designed Launch Extension for Adobe Analytics

TA Digital partnered with CTM to create a new launch extension that analyzes conversations and sends CTM data into Adobe Analytics. This extension allows users to share visitor level data from CTM with Adobe Analytics to identify which marketing campaigns are driving qualified leads and conversions.

How it Works

This data connection passes the Adobe Analytics Visitor ID (ECID) parameter to CTM in real time. You can import several fields from CTM’s activity log and leverage this data in your Adobe Analytics interface. These fields include data points such as:

• Keyword/search query
• Campaign
• Source
• Medium
• Ad content
• Talk time
• Geographic location
• Time of day
• and more

In order to take advantage of this new extension, users must have both an active CTM plan (Growth or Connect plan) and an Adobe Launch integration. You can access this integration directly in the Adobe Exchange App Marketplace.