OpenAI Ads Integration

The OpenAI Ads integration allows you to send conversion events from CTM directly to your OpenAI Ads account. By connecting CTM to OpenAI Ads, you can report phone calls, forms, texts, chats, and other tracked activities as conversion events, helping improve campaign measurement and optimization.

Before You Begin

Before setting up the integration, you will need:

• An OpenAI Ads account
• Your OpenAI Ads Pixel ID
• Your OpenAI Ads Conversion API Key

These values can be found within your OpenAI Ads account under the Conversions section.

Creating an OpenAI Ads Mapping

1. Navigate to Settings → Integrations
2. Select OpenAI Ads
   
   
3. Click Create OpenAI Ads Mapping
   
   
4. Select the CTM account that will capture activities
5. Enter a Mapping Name
6. Enter your Pixel ID
7. Enter your Conversion API Key
8. Select an Event Type from the dropdown menu
9. Select an Action Source Type from the dropdown menu
10. Click Save Changes
    
    

Once saved, CTM will establish the connection between your CTM account and OpenAI Ads.

Creating a Trigger

After creating the integration mapping, you must configure a trigger to determine which activities should be sent to OpenAI Ads as conversion events.

1. Navigate to Flows → Triggers
2. Create a new trigger or edit an existing trigger
3. Configure your workflow conditions

Examples include:

• Calls longer than 60 seconds
• First-time callers
• Qualified leads
• Form submissions
• Appointment bookings

4. Under Actions, select OpenAI Ads Conversion
5. Complete any additional action settings
6. Click Save Changes

Once the trigger conditions are met, CTM will automatically send the conversion event to OpenAI Ads.

Viewing Conversion Logs

You can review integration activity directly from the OpenAI Ads integration page.

1. Navigate to Settings → Integrations
2. Select your OpenAI Ads integration mapping
3. Open the Logs section
   
   

The logs display:

• Activities processed by CTM
• Conversion events sent to OpenAI Ads
• Success and failure statuses
• Error details when applicable

These logs can be used to verify that conversions are being successfully transmitted and to troubleshoot any issues with the integration.

Supported Use Cases

The OpenAI Ads integration can be used to send conversion events for:

• Phone calls
• Form submissions
• Text conversations
• Chat interactions
• Appointment bookings
• Custom trigger-based activities

By sending conversion data back to OpenAI Ads, advertisers can gain greater visibility into campaign performance and use real-world customer actions to measure advertising effectiveness.