Campaign Use Cases

USE CASE	CAMPAIGN TYPE	ADD'L BRAND CARRIER VETTING REQUIRED?	DESCRIPTION
2FA	Declared	No	Any authentication or account verification such as OTP
Account Notifications	Declared	No	Notifications about the status of an account or related to being a part of an account
Customer Care	Declared	No	Support, account management, and other avenues of customer interaction
Delivery Notifications	Declared	No	Information about the status of a delivery
Fraud Alert Messaging	Declared	No	Messaging about potential fraudulent activity such as spending alerts
Higher Education	Declared	No	Message campaigns from colleges, universities, and other education institutions
Low Volume Mixed	Mixed/Marketing	No	A campaign that covers multiple use cases such as marketing promotions and delivery notifications. Primarily for small businesses. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.
Marketing	Mixed/Marketing	No	Promotional content such as sales and limited time offers
Mixed	Mixed/Marketing	No	A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.
Polling and voting	Declared	No	Notifications about polling and voting
Public Service Announcement	Declared	No	PSAs to raise audience awareness about a given topic
Security Alert	Declared	No	Notification of a compromised system (software or hardware related)
Carrier Exemptions	Special	Yes	Carrier-exempted campaigns
Charity	Special	Yes	Messages from a registered charity such as 501c3 charities. Note - religious organizations are not included
Conversational Messaging	Declared	Yes	In-app peer-to-peer (P2P) conversations using proxied or pooled numbers or personalized services for enterprise or A2P communications to protect privacy of personal numbers
Emergency	Special	Yes	Notifications about/supporting public safety during emergency situations
Sweepstakes	Special	Yes	Sweepstakes related communications
Political	Declared	Yes	Messages from a verified campaign to influence decision making
Social	Declared	Yes	Non-commercial communication within or between closed communities