T-Mobile Non-compliance Fees

U.S. telecommunications providers may assess fees for non-compliant A2P traffic, and CallTrackingMetrics will pass these fees onto you. To date, T-Mobile is the first U.S. telecommunications provider to announce non-compliance fees for violations of T-Mobile’s Code of Conduct. Twilio will update these guidelines accordingly if/when additional U.S. telecommunications providers announce non-compliance fees.

T-Mobile non-compliance fees are as follows:

  • 10DLC Long Code Messaging Program Evasion: A $1,000 pass-through fee if a program/campaign is found to be using techniques such as snowshoeing, or unauthorized number replacement/recycling.
  • Content Violation: After prior warning, a $10,000 pass-through fee may be imposed for each unique instance of content violating the T-Mobile Code of Conduct involving the same sender/content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation as defined in the CTIA Short Code Monitoring Handbook.

 

Non Compliance Message Types

DESCRIPTION TOLL FREE LONG CODE
SHORT CODE
Use case restrictions High-Risk Financial Services, Payday Loans, Short Term- High Interest Loans, Auto Loans, Mortgage Loans, Student Loans, Debt Collection, Gambling/Sweepstakes, Stock Alerts, Cryptocurrency, Get Rich Quick Schemes, Deceptive Work from Home Programs, Risk Investment Opportunities, Multi-Level Marketing, 3rd Party, Debt Collection or Consolidation, Debt Reduction, Credit Repair Programs, Lead Generation, Controlled Substances, Tobacco, Vape, Federally Illegal Drugs, Pornography, Profanity, Hate Speech, Phishing, Fraud, Scams, Deceptive Marketing, Snowshoeing, Filter Evasion. For additional insight into these uses cases, including limitations, and exceptions, visit: Forbidden message categories for SMS and MMS in the US and Canada Loan Advertisements - Third Party Lenders, “Get rich quick” schemes, Work from Home Programs, Secret Shopper, Third Party Job Alerts, Risk Investment Opportunities, Illegal substances, Lead Generation, Hate Speech, Dynamic Routing, Snowshoeing, Filter Evasion, Shared Phone Numbers, URL Cycling, URL Redirects, Number Cycling, Spam, Fraud or Deceptive Messaging, Inapproriate Content, Profanity, High Risk Financial, Payday Loans, Short Term-High Interest Loans, Third Party Mortgage Loan, Student Loans, Third Party Auto Loans, Debt Forgiveness or Debt Collection, Debt Consolidation, Debt Reduction, Third Party Debt Collection, Credit Repair, Phishing, Gambling, Vape. For additional insight into these uses cases, including limitations, and exceptions, visit: Forbidden message categories for SMS and MMS in the US and Canada $0.013 per outbound/inbound MMS messageLoan Advertisements - Third Party Lenders, “Get rich quick” schemes, Work from Home Programs, Secret Shopper, Third Party Job Alerts, Risk Investment Opportunities, Illegal substances, Lead Generation, Hate Speech, Dynamic Routing, Snowshoeing, Filter Evasion, Shared Short Codes, URL Cycling, URL Redirects, Number Cycling, Spam, Fraud or Deceptive Messaging, Inapproriate Content, Profanity, High Risk Financial, Payday Loans, Short Term-High Interest Loans, Third Party Mortgage Loan, Student Loans, Third Party Auto Loans, Debt Forgiveness or Debt Collection, Debt Consolidation, Debt Reduction, Third Party Debt Collection, Credit Repair, Phishing, Gambling, Vape
Best practices Note: The euro symbol (€) is not supported; avoid using this character in message -- --

 

 

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