Business Profile Registration FAQ’s

What are the requirements for business registration?

  • Business Name
  • Physical Address (Street, City, State/Province/Region, Postal Code, Country)
  • Business Identity (Direct Customer or ISV/Reseller/Partner)
  • Business Type (Sole Proprietorship/Partnership/Corporation /Co
  • Operative/LLC/Non-Profit)
  • Company Status (Private/Public)
  • Stock Ticker & Exchange (if Public)
  • Business Registration Number & Type (DUNS or Business License)
  • Industry
  • Website
  • Regions of Operations


How do these changes affect me?

These regulatory changes are industry wide so businesses will need to register their phone numbers for the business profile to obtain a trust score for both STIR/SHAKEN and A2P. For A2P messaging, there are additional steps that are needed to register your Brand and campaign/use case (additional fees will apply) which the carriers will need to approve. Campaign approval can take up to a week. As soon as additional information is released from the carriers we will post updates here.


Why are the carriers making these changes?

With these industry changes, part of the process is to implement an attestation trust score so the underlying carrier can verify the calls and SMS outbound traffic from companies is not spam, robocalls, or fraudulent.


Which regions are impacted by these regulatory changes?

These changes only impact US customers for now, but we expect other regions to follow suit in the future. That being said, if you are outside the United States and have purchased a US phone number number you will need to register that number.


If I am using CallTrackingMetrics for attribution only, do these regulatory changes pertain to me?

If you are using call queues to route your inbound calls to a receiving number, you will need to register. If you are only forwarding inbound calls from a tracking number to a receiving number, you technically do not need to register that number. Please note this is subject to change in the future.


Once I register my business, how long does it take to get an Attestation Trust Score?

Normally the Attestation Trust Scores will be delivered within a week.


What dependencies reflect my Attestation Trust Score provided by the carrier?

Business attestation scoring is based on Business Type, longevity, address, Tax ID or DUNS number. Note: the longer a company is in business and once registered the score could go up according to the carriers.


Are there costs involved with registering my account to obtain an attestation score when I’m signing up for service or if I’m an existing customer?

No fee is involved for initial registration of your business profile.


Can I challenge the Assestation Trust Score?

Yes, by paying a fee to a 3rd party verification provider they can do an independent check and provide you a Trust Score. The fee normally runs anywhere from $40.00 to $55.00.


Once I’ve been provided an attestation trust score is there anything else I need to do?

Yes, You will need to register the phone number for both STIR/SHAKEN and if you are using A2P messaging you will need to add your Brand, campaign type, and a sample message which will be submitted to the carrier for approval.


What can I do to avoid rejection of my business registration?

When registering your business for STIR/SHAKEN, we recommend you use the information included on your W9. You should enter the exact information as it appears on your W9 form including the legal business name (as spelled on the W9, including capitalization and punctuation), the business address (as spelled on the W9, including capitalization, punctuation, suite number, etc.), and all other information that is on the W9 that is needed for the registration form.

We also have seen more successful registrations when you use your EIN (Tax ID). Your EIN number is a 9 digit number (no letters) you can find on your tax documentation.


What do I do if there is an error with my submission?

You are now able to edit existing submissions. You can also create a new compliance using the “Add Compliance” button in the upper right hand corner of the Trust Center, and resubmit.


If I am an agency, will I need to register all of my sub accounts individually?

The new regulation for A2P and STIR/SHAKEN will require you submit this information for each business or sub-account within your CallTrackingMetrics account. CallTrackingMetrics is working to streamline this process for our agency customers and will share additional information as it becomes available.



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