Our Commitment to Combating Spam
The telecommunications industry is in the process of implementing regulatory changes which CallTrackingMetrics is committed to supporting as part of a global effort to combat fraudulent spam calls and text messages.
The first of these regulatory changes is STIR/SHAKEN which has been put in place by the FCC to combat spoofed robocalls with caller ID authentication. The second regulation is Application-to-Person 10-Digit Long Code, (A2P 10DLC) messaging. For further clarification, 10DLC is a standard 10 digit phone number. This is the latest offering from U.S. carriers to support texting for business while protecting end-users from unwanted messages.
These two regulatory changes require businesses to obtain a trust score by creating a business profile. This trust score provides the underlying carrier with information to verify that the communications are not spam. The business registration process to obtain your trust score is now available for most businesses through the CallTrackingMetrics Trust Center.
Read on for more information on what these changes mean for your business, and how to maintain compliance.
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