Setting up CTM’s integration with Google Analytics & Ads

CTM Integration with Google Analytics & AdWords

Before you Begin you must have:

  • User Access to Google Analytics
  • Admin access to CallTrackingMetrics
  • You must be using the same email address to log into both systems.

The CallTrackingMetrics tracking script should be installed on your website.

The Google Analytics Tracking Script should also be installed on your website.

Google Analytics & Google AdWords should be synced and communicating.

Lastly, Auto-tagging needs to be enabled in AdWords.


CallTrackingMetrics has two integrations for the two types of Google Paid Calls.

Google Analytics & Google AdWords.


The AdWords Integration tracks calls from click-to-call ads and call extensions.

While the Analytics integration tracks and attributes data from click-to-landing pages.


When performing a search its common for ads to have multiple call to actions. Like displaying a phone number to call or a link to click.

When you click to the landing page there will be a G-C-L-I-D in the URL. This is Google’s paid click identifier. It essentially acts as a unique receipt number for paid clicks.


When you click-to a landing page, CallTrackingMetrics tracking script is present, as-well as Google Analytics tracking script. The two softwares match session data and share session data.


While for a Click-to-call, Google AdWords uses a Google Forwarding number which forwards to a call tracking number and the two systems match and pass data.


Two types of paid calls, both reporting as conversions in AdWords.


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