Google Lead Form Extensions

The CallTrackingMetrics (CTM) Google Lead Form Extension integration is a seamless way to bring your lead forms into CTM alongside your other activities (Calls, Chats, & Texts). Through the integration, CTM also has the ability to capture attribution data, such as the GCLID (where present). CTM can then send that form and attribution data automatically to a CRM with the use of triggers. In addition, triggers can also be used to automatically score or apply a tag to form. This integration is available on Marketing Pro, Sales Engage, Enterprise, Growth, and Connect plans.

  • Sign in to your Google Ads account 
  • Click Ads & extensions in the page menu, and then click Extensions.
  • Click Lead form on the Extensions page
  • Under Webhook API integration (optional), add your webhook URL and webhook key from the CTM integration page.
  • To find your CTM Webhook URL and Webhook key go to:  --> Settings --> Google Ads --> Google Ad Lead Form Extension --> and copy the webhook information and API key into the Google Ads Leads form page.
  • Click Send test data and verify a FormReactor appears in your Form Log.
  • Click Save when you are done editing your lead form extension.
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