A TA Digital Designed Launch Extension for Adobe Analytics
TA Digital partnered with CallTrackingMetrics (CTM) to create a new launch extension that analyzes conversations and sends CTM data into Adobe Analytics. This extension allows users to share visitor level data from CallTrackingMetrics with Adobe Analytics to identify which marketing campaigns are driving qualified leads and conversions.
How it Works
This data connection passes the Adobe Analytics Visitor ID (ECID) parameter to CallTrackingMetrics in real time. You can import several fields from CallTrackingMetrics’ activity log and leverage this data in your Adobe Analytics interface. These fields include data points such as:
- Keyword/search query
- Ad content
- Talk time
- Geographic location
- Time of day
- and more
In order to take advantage of this new extension, users must have both an active CallTrackingMetrics plan (Growth or Connect plan) and an Adobe Launch integration. You can access this integration directly in the Adobe Exchange App Marketplace.